What is it with those ridiculously complicated police test training programs/websites ? Part 2

Content quantity is very good for the company, but content quality is what customers are looking for in the end. Be straight to the point, tell the customer, in as little words possible, what your offering is, the benefits of the offering, the price of your prep course, and what materials are included. It should be bang bang bang, from start to finish. Pretend the visitor to your site only has 2 minutes to view your site before moving onto the next one. If you have 100 pages of ridiculously dull content, chances are the customer will get scared off and go find another site that is simple, elegant, and to the point, telling them what the course is all about, what the price is, and what’s included. It’s as simple as that. The Police Ready police test preparation course is the epitome of an app that has been built to give the user complete control over a simple and well-structured online training course. The Police Ready system is extremely well organized, and contains nothing but the essential test and preparation materials needed by the end-user. Police Ready also utilizes their website as a quick and easy information kit that gives potential users all that they need to know about the system and nothing more. There’s no mumbo jumbo with this app, and there’s absolutely no text jungle to worry about with Police Ready. So, if you’re interested in an online training course to help you pass your police exams, stay away from the content-filled, disorganized, user-unfriendly training courses that care more about Search Engine Optimization than the quality of the bottom line. The bottom line of course being a training course designed to help customers pass their police tests and help develop their careers quickly, carefully, and with simplicity.

What is it with those ridiculously complicated police test training programs/websites ? Part 1

Okay so the other day I was browsing through some online police test preparation websites and it occurred to me that these sites are NOT taking advantage of the wonders that the internet has to offer in
terms of programming and application development. I will not disclose which website in particular that had me awestruck (in a negative way) when I was navigating through their police test training materials,
but let’s just say they are a “top” player in the online police test prep course field. I’m not a very claustrophobic person in general, but that all changed when I started browsing through their site and training materials.

Yes, tonnes and tonnes of content within a site is an amazing way to get your site optimized in search engines, but why not take a look at the site from a customers point of view? A person that is seriously considering various online police test prep courses will, quite frankly, get scared off when they are bombarded by pages and pages of text and content. When it comes to effective web-based training courses, simple is always better! A “text jungle” will only add to frustration on behalf of the potential customer who wants to learn about the course. Why? well.. maybe because they don’t know where to start once they are on a website looking for answers. Here’s an example. “Click here to start your tour of our course….. now click here to tell us what country you are from….. now click here to tell us this…. now click here to tell us that…..” There’s simply way too much clicking and scrolling for the visitor. People just don’t have as much patience as they used to because there are other sites that offer the same stuff as the top dogs, but with a much simpler feel that actually gives hope for the customer. Tours should be straight forward and every part of the tour should be easy to access instantly. However, if you’ve already clicked and scrolled through 25 different sections and you want to go back to see he 5th section again, it shouldn’t be an hour long process. And that is just one example of how big players in the industry are scaring customers off.

Giving the customer exactly what they want in a police training system.

Before developing any sort of software or web-based application, the developers have to carefully ask themselves what the purpose of the app is, who the app is for, and what exactly the end-user needs in the app. There are countless functions that can be included in any given app, but what good is that if the customer doesn’t really need it? It’s no good at all, it’s quite bad actually. In my experience as a marketing professional and designer, I now understand that the more isn’t marrier when it comes to designing effective applications. On the contrary, less is actually best. Unlike other products that are always developed or produced to be one-step ahead of the competition, web-based applications are actually a lot more effective if they are one-step behind competition. Why? because the less you have, then the less likely you are to confuse the users of your application, and the more likely it will be that you are simplifying the usability of the app. My colleagues and I have been developing the Police Ready system for some time now, and one theme has reoccurred time and time again; Simplicity. Simplicity. Simplicity. Below are just a few of the many simplified features that make up the Police Ready system:

• simple navigation
• simple yet relevant and comprehensive content
• simple, professionally prepared training materials
• simple structural layout of our website and our application GUI (the Police Ready system)
• simple and elegant page layouts
• simple learning and teaching materials
• simple wording of content (no professional lingo to make us look good and to make our users feel inferior or dumb)
• simple functions that allow users to know what is where, and functions that can be easily accessed at any given time while using the system.
• simple and quick solutions to help our users embark on and succeed in their futures as Police officers

We dare you to try out our system and prove us wrong! You can test drive our system absolutely free by signing up for a free PATI test. Just visit www.policeready.com to sign up.